Overview
AZA Auto Wheel is the best in the business of customizing steering wheels for driving enthusiasts who want have a performance steering wheel, that is hand crafted to their need and unique design to impress the onlookers with a premium car interior.

Challenges
The client wanted  to know how best to allocate budgets across its portfolio of products for the different location such as USA, Canada, UK, Australia. Needed a strategy to increase brand awareness for high -ticket product. 
 The client advertised on both Facebook and Instagram to drive traffic on its eCommerce website. 


Strategy
Data Analysis

The client provided to me product-level data going back to 2019. This product-level data set has data points that include price per unit and information about an audience. The client also provided their budget. After reviewing the data I created some ad creatives and test messages. After going through the learning phase, the most successful creative became obvious. It was a gallery of the most popular products on the site. I redistributed the budget for a successful creative, thus scaling the success. The audience was chosen broad. The geos were distributed into different campaigns in bundles to measure success on each geo. 



Results
As a result of the increase in traffic to the site, the number of checkout targets on the site also increased by 3.5 times. Also, after the training phase, we got more results for the target action at a lower cost. is poised to grow its eCommerce channel