Overview
Anastasia Vasylenko is an experienced and professional massage therapist. She provides comprehensive treatment to adults and adolescents living in Battle Ground, WA. Anastasia offers outstanding care that quickly helps people get back to work and return to the activities they love. Anyone suffering from headaches, neck pain, back pain disorders like sciatica, or joint problems like shoulder pain could benefit from Anastasia's expertise. 


Goals
The client is interested in getting clients from Facebook and Instagram platform. It was also necessary to provide all the information about the service for people who needed therapy.

Problem
The client wanted to know how best to achieve the goal more efficiently with a small budget and limited geo. It was also important to find the right audience that was supposed to receive a message about the service. 


Strategy
Data Analysis

The client provided to me service-level data about price per unit. The client also provided its budget and information about its audience. How shall I best optimize this budget across its product by month? After reviewing the data I decided to create several creatives and messages for testing. Ads were launched on Facebook and Instagram stories and feed. During testing, I paid attention to key performance indicators to find the best option.

Results
After analysis and optimization, the best creative option was chosen. The budget has been reallocated to this creative. The advertisement brought Anastasia clients for her therapy who were booked a whole month in advance. She was able to plan her schedule and feel stable.