Floral Art By Kate
CUSTOM WEBSITE DESIGN | STORYBRAND MESSAGING | LEAD GENERATION
CUSTOM WEBSITE DESIGN | STORYBRAND MESSAGING | LEAD GENERATION
Kate is dedicated flower art designer and the loving mother of three beautiful children. Her journey with flowers is not just a profession, it’s a passion that she's thrilled to share with people.
Kate was able to grow her business through amazing marketing, social media, partnerships, and referrals that came through the stunning client experience and exceptional flower design she made.
But the entire marketing process took a lot of her time and she needed an assistant who could take customer orders and also automate business processes.
So we created a website for her and it became this assistant. Now Kate has a clear, organized business process and can grow her brand locally. But most importantly, now she has more time to do what she loves most - flower design, her family and children.
➜ Creating beautiful flower store with easy to use cart and checkout stage.
➜ Attracting luxury clients through high-end imagery and clear messaging.
➜ Establishing Floral Art By Kate as an local flower-leader.
➜ Creating a high-end website that reflects the uniqueness of the brand and relationship-centric service.
➜ Build a website structure that is easy to navigate and keeps people on the website longer.
➜ Save time and energy by prequalifying leads that come through the website.
➜ Build credibility and trust in her local market (and beyond)
➜ Clarify Kate's brand messaging to attract and engage her primary audience of high-end clients.
➜ Rebrand her logo and colors for the web site.
➜ Build a portfolio of her featured projects of flowers to showcase her work, both in custom flowers bouquets and weddings projects design.
➜ Add useful resources for potential clients, including testimonials.
➜ Implement Stripe payment system and connect it with her bank account.
➜ Add a calendar with delivery options for easy customer buying process.
➜ Choose a domain for her site.
➜ Create a timeless, user-friendly, and strategic website design that has increased her conversions and set her up as a top florist in her local area.
➜ Implement analytical tools such as Google Analytic, Google Search Console, Hotjar.
➜ Add SEO tools for better web site ranking in search.
➜ Add marketing tools as Google Ad and Facebook Pixel for better advertising experience to promote Kate's brand and products.
Kate began receiving online orders from new clients via her new web site. She received a large order for wedding floral decorations and also for a wedding bouquet. We decided to give the new site a little boost and connected Google advertising to grow the brand. Now Kate can plan collections of flowers for special occasions and holidays and these collections are completely sold out. Our next goal - grow Kate's web site with local SEO to get more trust and boost her business without spending money on advertising.
You can check out this web store here to see the whole work.
"If you're unsure about hiring a web designer, I highly recommend Olha. Her creativity and approach are unmatched, and the entire process was seamless. The customer experience was exceptional, with clear and consistent communication throughout. This has been the best investment I’ve made for my flower business, and I couldn’t be happier with the results!
Floral Designer