I believe that the topic remains open to everyone who works in the world where machine learning and artificial intelligence are driving success in all marketing and advertising activities.

👉 You can start with the fact that successful advertising in our time depends on how well the marketer understands the work of machine learning algorithms and how well he knows how to manage them.
And here it is important to understand that these algorithms work on the basis of sets of rules, and the success of the campaign will depend on what data you feed.

✅The goal of a machine learning algorithm is not to predict the result with 100% accuracy, rather the algorithm will constantly strive towards the goal of reducing the gap between
expected outcome and actual outcome.

👉 Your primary responsibility now is to have a deep
understanding of how platform algorithms work and to guide the
machine in achieving your client’s goals

➡️ And despite the general admiration for AI and other machine learning technologies, I would still like to recall the true role of the person who controls it all in the words of David Sable:
"Yet, the truth is, technology, any
technology…as efficient as it might be…is only as powerful as the
human experts who know how best to leverage its full potential."