Overview
The company is engaged in the manufacture and supply of stone processing tools for businesses that are engaged in the processing and cutting of stone such as granite, marble, etc. as well as engraving. The tool was supplied throughout the CIS.

Challenges
The client wanted  to know how best to to reach an audience of entrepreneurs who are engaged in stone processing using the Google Ad search platform. 

Strategy
Data Analysis

After analyzing the market and the company's product the right messages and promotional offers have been developed to maximize the attraction of entrepreneurs who are more likely to cooperate with the company on an long term basis. A list of keywords was collected and geo-targeting was set up to reach the right audience where the company can deliver the tool. 
Then I set up dynamic retargeting in Google to remind buyers of the tools they were interested in. It also increased the retention of users to the site.

Results
During the month of the advertising campaign, the company received 28 new entrepreneurs for long-term cooperation. The LTV of one user was 2.5 times, which allowed the company to have very high quality leads that came from the Google platform.